Almost one million homes solid in July of 2020, and if you’ve been looking to sell your home, now is as good a time as any. However, it can be a challenge to get your home on the market without the right tools at your disposal.
Using social media to boost awareness of your property and heighten interest is smart, convenient, and entirely free. Consequently, many homeowners are turning to popular social media platforms to get the word out about their for-sale property.
Let’s explore some of the best ways you can use social media to your advantage while selling a home.
Using Social Media to Sell Your House
Social media is pervasive, and there’s a good chance that you already participate in one of the more massive platforms. Facebook, Twitter, Instagram, and Snapchat are a few of the top dogs, though YouTube and Pinterest are also popular.
However, having and maintaining a personal social media account is different than creating a home-selling account. If you’ve been considering posting information about your for-sale property via your personal accounts, you may want to reconsider.
Creating and using a separate account purely for the purpose of selling your home helps to keep things organized and focused. A potential buyer may scroll through your media timeline and discover something less-than-professional.
The best way to keep buyers interested is to maintain a professional attitude and appearance throughout the selling process. To use social media to sell your home quickly, you could:
- Use Multiple Platforms
- Post Consistently
- Don’t Spam
- Be Tactful
- Do Your Research
- Utilize Relationships
- Show-Off Renovations
By taking all of these steps and maintaining a positive attitude, you’re more likely to sell your home. Of course, patience is key, especially if you’re unwilling to negotiate on the final sales price of your home.
Still, with the right information and tools, you’ll be better equipped to handle to challenges of social media and home-selling. Let’s get started.
1. Use Multiple Platforms
Using only one social media platform to advertise your property is the modern equivalent of putting all of your eggs into one basket. If you’re not diversifying your marketing method, you’re losing out on tons of potential buyers.
2. Post Consistently
When you’ve gotten your accounts set-up and raring to go (and you’ve figured out the best time to sell), you’ll want to begin posting. However, this is not a one-and-done deal. Consistency is key to finding success with social media.
You may want to line-up a set of unique posts for each of your social media accounts. If you’d like, you could make these identical to one another. Still, most platforms differ enough to where distinct posts are necessary.
3. Don’t Spam
While it’s crucial to post consistently, it’s just as vital to resist the urge to over-post. When you’re posting updates on your home several times per day, you’re actually flooding your accounts with self-imposed spam.
No one wants to wade through endless, nearly-identical images or filter-heavy edits of previous posts. Updating your accounts two to three times per week is the ideal pace for more sellers. Anything more might be a tad overwhelming.
4. Be Tactful
The internet can be a cruel place full of unhappy, loathsome commenters. In the event that you receive a harsh or unkind message after posting (it seems strange, but it does happen), try to remain professional and tactful. Essentially, no cursing!
5. Do Your Research
There are several do’s and don’ts when it comes to social media, and quite a few of them differ from platform to platform. If you’re working with a platform that you’re not entirely comfortable with or knowledgable about, it’s ok to seek help.
Doing your research into common social media marketing methods might be the best decision you make during this process. Otherwise, you may commit a social faux pas that lingers for years to come. Remember, the internet never forgets.
6. Utilize Relationships
After creating and populating your professional home-selling social media accounts, share them with friends, family members, and coworkers. While none of your current pool of contacts may be in the market for a home, one of their friends might be.
Asking loved ones to share your account information within their social circle is only bound to increase immediate awareness. If you’re able to get a viral share loop going, you may begin to receive thousands of views.
7. Show-Off Renovations
If you’ve been renovating or upgrading your home in preparation for selling it, don’t be shy about sharing those renovations with potential buyers. Posting photos and videos of your spaces before and after work is complete can build interest.
Additionally, potential homeowners may be intrigued and comforted by the hard work and dedication put into bettering the property. A recently renovated home is also likely to experience an increase in value, which may appeal to current owners.
But there are a few things to keep in mind when completing renovations. Avoiding common mistakes, like diving in without a budget, is crucial to experiencing the most beneficial and satisfying results of a renovation.
Talking to Buyers Has Never Been Easier
Using social media to advertise and market your for-sale property is a straightforward and semi-casual solution to traditional listing methods. By using multiple platforms, posting consistently, and being tactful, you could attract buyers.
Of course, it’s also essential to avoid over-posting, and doing your market research beforehand could be an immense help. Speaking with friends, family members, and coworkers might also help spread the word.
Lastly, it’s a good idea to record renovations and show them off on social media. Prospective home buyers typically enjoy seeing the depth of care current sellers are putting into their property.
If you enjoyed this article and would like to learn more about selling your home quickly and profitably, then learn more about us now!